A Timely Partnership: IWC and Boom are writing the next chapter of sustainable manufacturing
Franziska Gsell is the Chief Marketing Officer of IWC Schaffhausen. She also heads the Swiss luxury watch manufacturer’s Sustainability Committee. In this interview, Gsell talks about IWC’s sustainability journey, its new collaboration with Boom, the history and characteristics of the brand’s Pilot’s Watches, and the significance of these timepieces today.
Before we start, tell us a little bit more about IWC Schaffhausen.
With pleasure. In 1868, the American watchmaker and engineer Florentine Ariosto Jones travelled from Boston to Schaffhausen and founded the “International Watch Company.” By combining skilled Swiss craftsmanship with modern industrial technology from his homeland, he established the first centralized watch production in Switzerland. With the visionary line concept for the assembly of watch movement he laid the foundation for IWC’s unique engineering approach to watchmaking.
What is the significance of a Pilot’s Watch as we move towards the future of aviation?
Pilot’s Watches are robust and reliable sports watches that will accompany you during every activity. Thanks to their sporty and elegant design, they cut a fine figure in any situation, and you can combine them with any outfit. But there is also an emotional aspect to them. Pilot’s Watches reminds you of the story of aviation every time you look at the dial, and this story continues today because pioneers like Boom dare to write the next chapter.
Click here to learn more about IWC’s approach to sustainability.
