Jeff Holden is the founder of Atomic Machines and former Chief Product Officer at Uber. Holden founded the Advanced Technology Group that developed Uber’s self-driving technology, led the development of Uber Eats, and spearheaded the Uber Elevate urban air transportation initiative. As co-founder and CEO of Pelago, he brought Amazon-like recommendation technology to the real world to help people discover and experience the best their cities have to offer. Earlier in his career, Holden led the development of Amazon Prime as SVP of Consumer Applications.