As president of North America for South African Tourism, Jerry Mpufane leads a team charged with building an iconic destination brand for South Africa. He is responsible for building innovative strategies to drive tourism growth in South Africa and establishing strategic relationships across travel trade and media sectors.

Mpufane has more than 25 years of experience in brand management, holding positions at the executive-level in both the agency and corporate sectors. His previous roles include Chairman of the M&C SAATCHI Group, Marketing Director of FCB Africa, and Group Marketing Director at the South African Broadcasting Corporation (SABC), among other key positions.

During his time in South Africa, he served as the Jury President of the Bookmarks Digital Awards, as well as Judge of the Loerie Creative Awards and the PRISM PR Awards. He was also a member of the Academic Advisory Board of the University of Johannesburg. Jerry was previously the Vice Chairman of the Association of Communications Agencies (ACA) and a Member of the Board of the Loerie Creative Awards.