Sheelagh Wylie is Chief Marketing Officer, Americas for VisitBritain. Based in the organization’s New York office, Wylie oversees marketing, PR, trade and commercial partnerships for the U.S., Brazil, and Canada markets, helping to shift visitor perceptions and drive urgency among travelers to visit Great Britain.
Wylie has an extensive track record of marketing travel products to consumers with a career in the travel industry that spans over 25 years. Her previous roles include Vice President, Business Development for North America for Merlin Entertainments, the second-largest entertainment company worldwide, and roles with the Northern Ireland Tourist Board and the New Jersey Division of Travel and Tourism. She is a current member of VisitBritain’s Tourism Advisory Council for the U.S. and Canada, past Chair of the Student Youth Travel Association Foundation (SYF) Board of Trustees, and a past member of U.S. Travel’s Experience Network Board of Advisors and the NYC & Company’s Culture and Attractions Committee.