Up to Speed: August

CEO Blake Scholl Dives into Boom Origins in New Substack Series

Ever wonder what it takes to build a company like Boom from scratch? Boom Founder & CEO, Blake Scholl, launched a new editorial series on Substack, pulling back the curtain on Boom’s earliest days—sharing the raw lessons, decisions, and breakthroughs that shaped our path to supersonic.

Here’s what Blake tackles in the series’ first posts:

Boom, Virgin, and the Pre-Order Playbook for Hard Tech Companies: Emerging founders often ask, how did Boom do it? This piece unpacks the answer and why pre-orders are critical for hard-tech.
Move fast and don’t break (safety critical) things: Boom develops hardware quickly and efficiently. Learn why software engineers are critical to fast hardware development.
Hiring: Skills vs. Aptitude: At Boom, we hire for what people can learn—not what they already know. In this essay, learn why Boom teams are built with growth in mind (and how).
I feel the need, the need for speed: Blake first put pen to paper on why supersonic flight mattered—and why it was about human connection, not pure speed—over a decade ago in this op-ed. He revisits the piece here, noting how even today, that vision remains consistent.

Subscribe to the Substack to follow the series and catch each new drop.

Subscribe

Boom at AIAA: The Future Fleet Depends on Supersonic

The aviation industry is staring down a major challenge: by 2050, the world will need 15,000 new airplanes that today’s manufacturers alone can’t deliver. At the AIAA Aviation Forum in Las Vegas this summer, Boom Staff Scientist David Lazzara joined fellow disruptors on stage to share how new entrants are stepping up to fill that gap and why supersonic is part of the solution.

The message was clear: the demand for new aircraft reinforces our mission. Overture isn’t just about speed—it’s about meeting a global need for innovation and capacity at a moment when the industry can’t afford to stand still.

Watch now

On the FlyBy Blog: Hear from the Women Powering Supersonic

Supersonic flight isn’t just about engineering breakthroughs—it’s about people. At Boom, women across every discipline are driving innovation, solving complex challenges, and redefining what’s possible in aviation.

In a recent FlyBy blog, we spotlight the women of Boom—their voices, their work, and their passion for building the future of travel. From acoustics and flight dynamics to design, leadership, and people strategy, these women are proving that the future of flight is bold, collaborative, and inclusive.

Read the full story and meet the women fueling our supersonic mission.

United & Boom: Partners in Supersonic

Some of the best days are when future Overture operators visit Boom, and this month, we welcomed United Airlines’ summer associates from the Chicago O’Hare hub to our Denver headquarters.

During their behind-the-scenes tour, they saw firsthand the energy, innovation, and teamwork fueling our Boom–United partnership and the next era of supersonic travel. From hands-on simulator time (yes, someone scored a near-perfect 95/100!) to in-depth Q&A, the associates got a taste of what it takes to bring supersonic flight to life.

Thank you to United and their summer associates for visiting, asking thoughtful questions, and sharing the excitement for what’s next!

CEO Blake Scholl on The Shawn Ryan Show

Boom CEO Blake Scholl recently joined the Shawn Ryan Show to share insights not often heard elsewhere—thoughts on the future of supersonic, manufacturing innovation, and the bold moves that define Boom’s journey.

Here are a few highlights:

Watch now